NEWS7 March 2013

Kline teams up with US beauty industry

New business North America

US — The Professional Beauty Association and market research company Kline have entered into collaboration to source and provide market intelligence from sales data.

The collaboration is aimed at providing data that can be used to help identify trends, benchmark product performance, evaluate competitive beauty-related sectors and aid in the decision-making process for businesses in the professional beauty industry.

Kline director of consumer products Carrie Mellage said: “We are thrilled to be in a position to fill the massive data void that has existed in the professional beauty world for years, and that our clients and the industry have confidence in our ability to do so.”