NEWS23 February 2022

Kin + Carta announces latest global acquisitions

UK – Global digital transformation consultancy Kin + Carta has agreed to acquire Bulgarian software development company Melon Group and its subsidiaries, including Melon Technologies and Frakton LLC.

Big fish eating smaller fish

The purchase comes shortly after Kin + Carta purchased the remaining 50% interest in Loop, a Chicago-based e-commerce consultancy.

The acquisitions bolster Kin + Carta’s pure-play digital transformation capabilities, while expanding the service capabilities and geographic reach of the publicly listed B Corp’s global growth strategy.

Melon Group is a fast-growing software engineering business with a 300-strong team of web, mobile and data specialists working across Bulgaria, North Macedonia and Kosovo. Its sector experience includes medtech, fintech, banking and human resources.

It is headquartered in Sofia and led by chief executive Krum Hadzhigeorgiev. This pan-European expansion is part of Kin + Carta’s expansion in South Eastern Europe and complements Kin + Carta Greece, as the company looks to build a new European delivery hub.

Kin + Carta has also purchased the remaining 50% interest in Loop, a Chicago-based e-commerce consultancy. Full ownership of Loop strengthens Kin + Carta’s digital commerce capabilities.

Loop has delivered end-to-end commerce consultancy, integration and optimisation since 2013 in increasingly tight alignment with Kin + Carta’s core technology, data and experience services. This shared approach accelerates efficiency and speed to value for clients that include Southwire and Royal Caribbean.

Commenting on the acquisitions, Kin + Carta CEO J Schwan said: “The acquisitions of Melon Group and Loop mark a significant move in our ambition to scale globally and accelerate our growth. Identifying, acquiring and integrating brilliant new businesses into Kin + Carta broadens our reach and creates opportunities to learn from experts in their craft.

“In addition, expanding our production capabilities allows us to serve more clients, creating new jobs both onshore and nearshore. Significantly, Melon’s culture aligns with our own mission to build a world that works better for everyone, as we champion responsible business as a core tenant of our strategy.”