NEWS15 February 2022

Kids Industries announces raft of new hires

News People UK

UK – Family-focused marketing agency Kids Industries has announced a raft of new appointments, including the hiring of Dennis Publishing’s research manager Carlene Wilson.

Head shot of Carlene Wilson

Wilson (pictured) joins as senior researcher; she was previously research manager at Dennis Publishing, where she was responsible for managing multiple projects in the UK and US.

Her quantitative expertise contributed to the successful launches of The Week Junior in the UK and the US, a magazine that introduces children aged eight to 14 to current affairs in an accessible format.

Wilson will play a key role in the strategy and insights team, designing custom research projects for clients using a combination of traditional and innovative methods.

Georgina Katsiani joins as producer and is a digital media graduate whose industrial year included a placement with Cartoon Network, producing web games, apps and microsites within the digital entertainment team.

Katsiani will focus on creating content and building communities among Kids Industries clients.

Frankie Stevens is a recent graduate from Loughborough University and brings strong story-telling skills to the agency with experience in freelance illustration and social campaigns for mental health awareness. Her work as a designer at Kids Industries will involve preparing assets for client projects.

Courtney Joseph is a recent masters graduate with specialisms in positive psychology and art education. At Kids Industries she will be a research executive within the strategy and insights team, providing support across a range of projects.

The hire of four new appointments come off the back of the firm winning several new accounts at the end of 2021, including Amazon Kids+. 

Gary Pope, chief executive and co-founder at Kids Industries, commented: “We’re excited to have attracted such amazing talent at a time where it’s genuinely hard to find great people.

“The new starters will play a crucial role in our planned expansion and allow us to expand our reach across the wide range of market sectors we service including toys, gaming, fast-moving consumer goods and education technology.”