Kepler releases AI marketing platform

The platform is powered by Kepler Intelligence Platform (KIP), which focuses on marketplace insights, AI-enhanced audience personas and campaign, and now jointly powers Kepler Creative’s creative planning, generation and optimisation tools.

Camm Rowland (pictured), Kepler’s newly appointed chief creative officer and former executive creative director at Digital Kitchen and Kohler Co, will lead the project.

Rowland said: “When I saw the level of data, tech, and innovation already built into Kepler’s approach, I knew we’d be able to build an immensely powerful offering.

“Seeing it come together this quickly is testament to the real-time nature of modern marketing.”

Rick Greenberg, group chief executive officer at Kepler, added: “Over the years, clients have repeatedly expressed desire for creative innovation that keeps pace with the level of media optimisation our teams are delivering.

“With Camm’s deep knowledge regarding the creative process, AI and tech-enabled activation, we’re now perfectly positioned to deliver the integrated, adaptive offering modern marketers are asking for.”