NEWS6 June 2012

Kenyan pollsters to publish sponsor information under new law

Government Middle East and Africa

KENYA— New rules have passed through the Kenyan parliament that will make it compulsory for pollsters to name the sponsors of their surveys and ban them from publishing results in the five days before an election.

As reported in The Star the Publication of Electoral Opinion Polls bill also requires pollsters to publish the date of the poll and details of the sample they used to conduct the work.

Last week Kenya’s prime minister Raila Odinga told the Kenyan Marketing and Social Research Association that the proposed new law was “unconstitutional”.

James Verrinder

Government Middle East and Africa

@RESEARCH LIVE

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