McClintock’s career in insights and consulting has spanned two decades and included senior leadership roles at PepsiCo, Mastercard, and most recently Kantar, where she was managing director for south-east Asia.

In her new role, McClintock (pictured) is tasked with building a client-centric team focused on identifying growth opportunities across Apac.

She is currently working with the regional team to launch the company’s offer around personalised journeys and ‘signature delights’ in the region.

The appointment follows other senior hires for Human8 in the Apac region – with Ed Steiner joining as business director, based in Australia, and Sharanya Sitaraman and Jason Spencer also taking up regional leadership roles.

Maz Amirahmadi, managing director Apac, said: “Katie brings a wealth of experience and a sharp strategic lens to our Apac leadership team.

“Her energy and expertise will be key as we continue to grow and deepen our client partnerships across the region.”