Kantar Worldpanel launches in Egypt
This follows the launch earlier this year of similar panels in Nigeria, Kenya and Ghana.
Kantar Worldpanel’s Egyptian consumer panel is the result of a collaboration with TNS, a fellow Kantar group research agency. It will cover both urban and rural areas.
Josep Montserrat, Global CEO of Kantar Worldpanel, said: “Egypt is the third largest economy in Africa with a population that is set to exceed one hundred million people by 2030.
“This makes it an important market for all FMCG companies and represents a significant business opportunity.”
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