Kantar wins Israel TV contract
The existing TV audience measurement service will also be expanded to provide extended TV audience measurement from next year.
The new service is based on a representative panel of 700 households fitted with Kantar’s metering technology – the Focal Meter – which, in addition to the current Peoplemeter, will capture viewing of TV/video content that is streamed or accessed over the internet via tablets, smartphones, PC’s and other connected devices.
Eitan Kassif, CEO of Kantar, media division, Israel, said: “It is testament to Kantar’s state of the art TV and video audience measurement technology that the IARB have once again entrusted us with delivering the trading currency for the Israeli market for the next seven years”.
Rony Aran, CEO IARB, added: “We are delighted to continue to work with Kantar as part of our ongoing mission to provide our stakeholders with a high-quality currency that responds to changing viewing habits and the evolving needs of the market.”
The IARB includes the following broadcasters: Keshet, Reshet, Channel 9, Channel 24, the Advertising Agencies Association and the Marketing Association (as an observer).
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