NEWS6 October 2020
THE PHILIPPINES – Kantar has reversed its decision to close its media division in the Philippines as broadcaster ABS-CBN has signed a new Total Audience Measurement contract.
ABS-CBN, a key media client for Kantar in the country, previously ceased operations after the Philippine Congress voted not to renew its broadcasting franchise.
However, the broadcaster has now agreed a deal with Zoe Broadcasting Network to air some of its shows and movies.
Kantar will not go ahead with its planned closure of its TV ratings service and will retain the majority of its existing staff in the Philippines, who were originally scheduled to leave the company by the end of December 2020.
The company has also announced that it will no longer operate its advertising spend benchmarking service, AdEx, in the Philippines.
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