NEWS16 September 2015

Kantar Retail joins forces with Brand View for ecommerce

News Retail UK

UK — WPP’s retail specialist Kantar Retail has announced it will partner with price and product analytics company Brand View to build its ecommerce offer.

The partnership with use Kantar Retail’s ecommerce retail and shopper insights and consulting solutions in combination with Brand View’s online brand management analytics tools, Brand View Positioning.

This joint solution means clients can track the performance and execution of their brands in ecommerce environments.