Kantar Public expands panel to Europe

The Public Voice panel offers governments and public sector clients online surveying of a randomly selected sample of the population.

Launched in the UK during the early stages of the pandemic last year, the panel will be introduced across 18 European countries, including France and Germany, in an initial phased approach throughout 2021.

In the UK, the panel offers nationally representative sample of up to 20,000 adults.

More European countries will be added to the panel over time in addition to the 18 planned for this year, according to Kantar. It is also available for clients in Kenya and Nigeria.

Michelle Harrison, global president, Kantar Public, said: “This is a significant infrastructural investment to provide the benefits of our Public Voice panel to our European clients.

“This expansion will offer policymakers and public sector decisionmakers with exceptionally granular insight into the experiences of the public and communities in these countries, supported by our advanced profiling and segmentation tools.”