NEWS30 September 2019
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
Insight & Strategy
Columnists
Impact magazine is a quarterly publication for MRS members. You can access Impact content on this website.
US – Marketing insights and consulting firm Kantar has appointed Dolly DeNyse as chief revenue officer and Amy Fenton as chief client officer for North America.
Part of the leadership team, both DeNyse and Fenton are internal promotions and will report to Reed Cundiff, CEO, Kantar North America.
As CRO, DeNyse will lead the company’s sales strategy and new business development across its portfolio of services. She will also manage business development resources, align talent and business goals while motivating, coaching, and mentoring team members, encouraging a collaborative team spirit.
She was previously chief sales & development officer for the insights division.
Fenton will lead business growth across top clients and prospective customers, from strategy to activation. She will develop and lead the company’s client partner organisation, focused on helping clients elevate their brands, meet consumer demands and help grow their businesses.
She was previously chief client officer for its insights division and prior to that, Fenton was the chief marketing officer and chief client officer for Ipsos North America. She has also worked at Nielsen.
Cundiff said: “Our North American leadership team is bringing more cross-Kantar thinking and providing the best possible solutions to both existing and prospective clients, regardless of division or practice area. With their proven track record and expertise, Dolly and Amy will be critical for unlocking growth in North America.”
Newsletter
Sign up for the latest news and opinion.
You will be asked to create an account which also gives you free access to premium Impact content.
Generation Z account for four in ten of all consumers worldwide, but are relatively disengaged from market research… https://t.co/Mn5jO4IDTG
Dentsu acquires Extentia and merges it with Merkle https://t.co/yRCNmdOqgA #mrx #marketresearch
UK market research businesses predict growth for sector https://t.co/l3vnyNOsxg #mrx #marketresearch
Featured company
Town/Country: London
Tel: +44 (0)20 7490 7888
Kudos Research are leading providers of premium quality UK and International Telephone Data-Collection. Specialising in hard to reach B2B and Consumer audiences, we achieve excellent response rates and provide robust, actionable, verbatim-rich data. Methodologies include CATI, . . .
RT @researchlive: UK market research businesses predict growth for sector https://t.co/l3vnyNOsxg #mrx #marketresearch
The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON
0 Comments