NEWS28 May 2012

Kantar launches China mobile research panel

Asia Pacific

CHINA— Kantar Worldpanel Comtech has launched a panel in China to collect data on mobile phone users in the country.

The firm said that industry demand for insight into the world’s biggest mobile market was the driving force behind the launch.

180,000 interviews per year will be carried out through the panel, with respondents drawn from tier one, two, three and four cities. The first results are expected by the end of July.

Comtech measures mobile phone behaviour, including purchases of phones and mobile phone bills.

Nic Lewisohn, MD at Kantar Worldpanel Comtech, said: “We are really excited to be the first to launch a continuous telecoms consumer panel in China, a market which can be hugely complex, but which presents a fantastic commercial opportunity for mobile brands.”