NEWS26 September 2013
UK — WPP subsidiary Kantar has made a follow-up investment in automotive data insight firm Enprecis which will see it aligned with TNS’s automotive practice.
The investment follows on from an original minority stake of £1.2m in 2012 and Enprecis’ Continuous Quality Insight (CQI) platform – which collects and analyses customer experience data for the car industry – will be used to underpin Kantar-owned TNS’s automotive data management.
TNS’s automotive team currently uses the CQI to extract enhanced data to develop insights to support business growth for major global automotive manufacturers.
TNS global automotive practice head Rémy Pothet said: “By extending this partnership, CQI will become a more integral part of our business and we will collaborate with the Enprecis team with on-going developments to meet the needs of the world’s automotive manufacturers”
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