NEWS7 October 2015

Kantar appoints Ribeiro as chief research officer

News North America People

US — Former Lightspeed Research executive, Efrain Ribeiro, has moved to Kantar as chief research officer replacing Renee Smith.


Ribeiro (pictured) was previously CRO of Kantar subsidiary Lightspeed Research, and the company said in his new role he will drive quality and innovation across Kantar’s 12 operating companies.

He will have a particular focus on mobile research and be collaborating with the operating company teams on developing new products and solutions.

Smith is leaving to join the Colorado-based research company GutCheck.