Hultin (pictured) was most recently country lead at Acceleration Nordic and previously was at GroupM Finland, now WPP Media Finland, for more than five years, including as chief executive officer.

Prior to this, Hultin was managing director at OMD Finland and also spent four years in regional and global roles at Nokia.

Gonzalo Fuentes, chief executive at Kantar’s insights division in Europe, Middle East and Africa, said: “Hultin joins at an exciting time to be working with Finnish businesses, which have a significant opportunity to expand their brands and their presence internationally.

“His deep expertise across advertising and technology is a great asset to Kantar.”