NEWS20 August 2015
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
NEWS20 August 2015
KENYA — GeoPoll and Kantar Media have announced their collaboration on a new product, Kantar-GeoPoll Media Measurement (KGMM).
The product builds on GeoPoll’s existing media measurement service — released in June 2014 as the largest provider of overnight audience data for TV, radio and print in Africa — by adding Kantar Media’s research knowledge and technology tools to GeoPoll’s mobile data collection approach.
KGMM is the first joint product to emerge from the strategic partnership formed between GeoPoll, Kantar Media and TNS Global. According to the announcement, more joint offerings will be released in coming months.
“We are very pleased to partner on Kantar-GeoPoll Media Measurement,” said Jennie Beck, global director, Kantar Media. “GeoPoll’s method of collecting audience data through mobile surveys, which do not require a data connection, is a big step forward for audience research in a diverse continent such as Africa. With Kantar Media’s vast experience in research methodology, we believe this new product will change the media planning landscape in Africa.”
KGMM is currently available in Ghana, Kenya, Nigeria, Rwanda, Tanzania and Uganda.
Newsletter
Sign up for the latest news and opinion.
You will be asked to create an account which also gives you free access to premium Impact content.
Media evaluation firm Comscore has increased its revenue in the second quarter but has made a net loss of $44.9m, a… https://t.co/rAHZYxiapz
RT @ImpactMRS: Marginalised groups are asserting themselves in Latin America, with diverse creative energy and an embrace of indigenous cul…
There is no evidence that Facebook’s worldwide popularity is linked to widespread psychological harm, according to… https://t.co/wS1Um3JRS5
Related Articles
The world's leading job site for research and insight
Resources Group
Senior BD Manager – Leading Independent Media Monitoring Group
To £60,000 plus Commission & Benefits
Resources Group
Associate Director, Quant– retail, finance, not-for-profit!
£50,000–£60,000 + Benefits
Resources Group
Qualitative Associate Director – Brand Insight, Strategy and Innovation – Brand Consultancy
£50,000–£60,000 + strong benefits
Featured company
Town/Country: London
Tel: +44 (0)20 7490 7888
Kudos Research is the leading provider of premium quality UK and International Telephone Data-Collection. Specialising in hard to reach B2B and Consumer audiences, we achieve excellent response rates and provide robust, actionable, verbatim-rich data. Methodologies include . . .
The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON
0 Comments