Kantar and GeoPoll unveil joint African media measurement product

The product builds on GeoPoll’s existing media measurement service — released in June 2014 as the largest provider of overnight audience data for TV, radio and print in Africa — by adding Kantar Media’s research knowledge and technology tools to GeoPoll’s mobile data collection approach.

KGMM is the first joint product to emerge from the strategic partnership formed between GeoPoll, Kantar Media and TNS Global. According to the announcement, more joint offerings will be released in coming months.

“We are very pleased to partner on Kantar-GeoPoll Media Measurement,” said Jennie Beck, global director, Kantar Media. “GeoPoll’s method of collecting audience data through mobile surveys, which do not require a data connection, is a big step forward for  audience research in a diverse continent such as Africa. With Kantar Media’s vast experience in research methodology, we believe this new product will change the media planning landscape in Africa.”

KGMM is currently available in Ghana, Kenya, Nigeria, Rwanda, Tanzania and Uganda.