NEWS9 November 2015
CZECH REPUBLIC — The Association of TV Organisations (ATO) in the Czech Republic has appointed Kantar and comScore for its cross-platform measurement pilot of TV and video content.
It follows a competitive pitch involving four other bidders including GfK and Nielsen.
The service will use comScore’s tagging technology and Kantar Media’s online PeopleMeter technology to measure online video content for tablets, mobiles, PC’s and laptops. TNS will operate panel recruitment, panel management and data delivery.
ComScore and Kantar announced a strategic alliance earlier this year to deliver cross-media measurement solutions for advertisers and broadcasters.
This announcement follows Kantar’s renewals and new contracts in the Netherlands, Romania and Denmark.
The world's leading job site for research and insight
Resources Group
Quant / Qual Project Manager (German speaking) – Healthcare
£28,000–£35,000 + Excellent Benefits
Hasson Associates
Research Manager – Innovative Agency
£32000–36000
Hasson Associates
Strategic Insight Executive
£32000–36000
Featured company
-
Town/Country: London
Tel: +44 (0)20 7490 7888
Kudos Research are leading providers of premium quality UK and International Telephone Data-Collection. Specialising in hard to reach B2B and Consumer audiences, we achieve excellent response rates and provide robust, actionable, verbatim-rich data. Methodologies include CATI, . . .
© Copyright 2022 Research Live
0 Comments