Kagiso Media takes majority stake in researcher KLA

SOUTH AFRICA— Media group Kagiso Media has acquired a majority stake in brand analytics and research consultancy KLA.

KLA’s owners, husband and wife team Joel Kaufman and Robyn Levin, founded the agency in 1991 but moved to Australia in 2004 appointing Stephanie Matterson as MD to run the company. However, they have decided now to sell their interest in the business.

Murphy Morobe (pictured), CEO at Kagiso Media, said: “KLA is a perfect fit for our company, as we proceed to build a formidable information and marketing services division. Though KLA will continue to operate as a standalone business, it will however be positioned to work with other Kagiso Media divisions to leverage the natural synergies which exist.”

KLA’s clients include SAB, Colgate Palmolive, Coca-Cola, Nedbank, Liberty and Edcon.

We hope you enjoyed this article.
Research Live is published by MRS.

The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.

Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.

For example, there's an archive of winning case studies from over a decade of MRS Awards.

Find out more about the benefits of joining MRS here.

0 Comments


Display name

Email

Join the discussion

Newsletter
Stay connected with the latest insights and trends...
Sign Up
Latest From MRS

Our latest training courses

Our new 2025 training programme is now launched as part of the development offered within the MRS Global Insight Academy

See all training

Specialist conferences

Our one-day conferences cover topics including CX and UX, Semiotics, B2B, Finance, AI and Leaders' Forums.

See all conferences

MRS reports on AI

MRS has published a three-part series on how generative AI is impacting the research sector, including synthetic respondents and challenges to adoption.

See the reports

Progress faster...
with MRS 
membership

Mentoring

CPD/recognition

Webinars

Codeline

Discounts