With the new global hub, the company is looking to test AI-based tools, trial new research methodologies and anticipate market shifts.

Kadence described it as ‘a proving ground’ for new approaches – including AI-based analysis and foresight models – before they are scaled across its offices globally.

The centre will work with Kadence’s global offices to develop new tools aimed at improving operational efficiency and productivity. 

Muhammad Miftah has joined Kadence as head of innovation to lead the centre, which has a team of four.

Miftah said: “The center isn’t about adding another layer of research. We’re developing proprietary approaches that help brands spot shifts in consumer behaviour early enough to act — not react.”

Ramsey Yomen, global managing director, Kadence, added: “By embedding innovation into our global network, we’re ensuring brands get faster, sharper insights and are directly tied to growth decisions.”

Pictured: Kadence’s global innovation team, led by Muhammad Miftah