NEWS9 December 2014

JWT New Zealand acquires Heyday

Asia Pacific M&A News

New Zealand — WPP has announced that JWT New Zealand has acquired a majority stake in Wellington-based digital agency Heyday.

Founded in 2000, Heyday’s services include digital strategy, visual design, user experience design, content development, digital film, smartphone applications and web application development. Key clients include ANZ Bank, New Zealand’s largest internet-auction website Trade Me and Z Energy.

For the year ending 31 March 2014, Heyday’s revenues were NZ$4 million, with gross assets of NZ$1.7m. The company employs 35 people.

This acquisition is in line with WPP’s goal of developing its networks in fast-growth markets and sectors.