NEWS29 April 2015

JWT forms new research and analytics group

News UK

UK — J Walter Thompson (JWT) has launched a new research and analytics group, The Intelligence Group.

According to Campaign, the Intelligence Group brings together three existing specialities within JWT: Sonar, Analytics and The Innovation Group. The group will be led by Guy Murphy (pictured), JWT’s worldwide planning director.

Sonar investigates cultural trends through qual and quant research; Analytics uses data and tech to generate marketing ideas; and The Innovation Group helps clients look to the future.

Murphy was quoted as saying: “This is a powerful alliance of skills, harnessing leading edge practices and cross-fertilizing their knowledge.

“It will fuel another leap forward in our understanding of humanity and how to apply that to clients’ business ambitions.”

@RESEARCH LIVE

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