This site uses cookies. By continuing to browse the site you are agreeing to our use of cookies. Find out more here

NEWS29 April 2015

JWT forms new research and analytics group

News UK

UK — J Walter Thompson (JWT) has launched a new research and analytics group, The Intelligence Group.

According to Campaign, the Intelligence Group brings together three existing specialities within JWT: Sonar, Analytics and The Innovation Group. The group will be led by Guy Murphy (pictured), JWT’s worldwide planning director.

Sonar investigates cultural trends through qual and quant research; Analytics uses data and tech to generate marketing ideas; and The Innovation Group helps clients look to the future.

Murphy was quoted as saying: “This is a powerful alliance of skills, harnessing leading edge practices and cross-fertilizing their knowledge.

“It will fuel another leap forward in our understanding of humanity and how to apply that to clients’ business ambitions.”