NEWS4 March 2010

Juicy hire – Innocent’s former head of insight joins TORA

People UK

UK— Fruit smoothie firm Innocent’s former head of customer insights Jan Worsley has joined FMCG research specialist The Oxford Research Agency (TORA) as an associate director.

Worsley has spent the past four-and-a-half years at Innocent, leading a team of four with responsibility for all consumer data, research and direct consumer interaction. Prior to this he spent four years at TNS as a bespoke solutions consultant.

At TORA, Worsley will work with food and drink clients, providing consultancy on all aspects of the new product development process.

Worsley said: “Clients are increasingly short of time and need to work with agencies that they can trust. The economic climate of the last 18 months has challenged everyone, and this year the best agencies will be those that deliver unexpected insight to help their clients to predict consumer behaviour as we emerge slowly from recession.”