Worsley has spent the past four-and-a-half years at Innocent, leading a team of four with responsibility for all consumer data, research and direct consumer interaction. Prior to this he spent four years at TNS as a bespoke solutions consultant.

At TORA, Worsley will work with food and drink clients, providing consultancy on all aspects of the new product development process.

Worsley said: “Clients are increasingly short of time and need to work with agencies that they can trust. The economic climate of the last 18 months has challenged everyone, and this year the best agencies will be those that deliver unexpected insight to help their clients to predict consumer behaviour as we emerge slowly from recession.”