NEWS5 May 2011

Insight head leaves Innocent for Brand Development role

People UK

UK— Innocent’s head of insight Joe Goyder has left the juice drinks firm to join Brand Development as planning director.

Goyder has been with Innocent for almost a year and a half and was in charge of research for new product development and innovation.

Prior to that he was a consumer insight manager at PepsiCo.

Brand Development said that in Goyder they had “a highly experienced insight manager will work with us to build up our planning and research offering”. The company counts Innocent as a client.

Goyder will be replaced by Iain Leopold, a former Nunwood account director and Synovate research director who has been with Innocent since last July as insight manager.