Filtrbox’s real-time social media monitoring technology will first be integrated into Jive’s Market Engagement tool with the aim of helping clients better engage with customers, prospects and brand influencers.

In the long run, the Filtrbox product will become part of Jive’s SBS (social business software) platform, which provides clients’ websites with a social ‘layer’ to connect with customers and other consumers.

Ari Newman, Filtrbox’s founder and president, said: “Simply listening to conversations on the social web is only a starting point for enterprises. The true value is identifying and engaging in those real-time conversations that will move the organisation forward. Together, Jive and Filtrbox will elevate the value of monitoring and
engagement for companies who use the social web to grow their business.”

Jive CEO Dave Hersh (pictured) said: “Our acquisition of Filtrbox is another example of Jive’s leadership in defining and delivering Social Business Software solutions that deliver real business impact.”