JD Wetherspoon signs SMG for customer insight
The scheme, My Pub Feedback, will ask customers to complete an online feedback form using a login code issued via till receipts.
The agreement will cover 870 Wetherspoon pubs, including its late night offering Lloyds No. 1 Bar.
My Pub Feedback will run alongside the chain’s internal review programme CQSMA – which stands for cleanliness, quality, service, maintenance and atmosphere.
SMG managing director Jeremy Michael said: “My Pub Feedback will allow Wetherspoon to better analyse the impact of consumer satisfaction on financial performance and respond even faster to consumer trends and customer demands.”
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