JD Power taps uSamp for online panel management
The new JD PowerPanel, which is scheduled to launch in the fourth quarter, is being introduced to expand the firm’s existing survey-based customer satisfaction and product quality research by expanding the demographic and geographic range of its online respondents.
Respondents will be recruited through a mixture of popular websites and portals, the firm said.
Kevin Keegan, SVP of global research operations at JD Power, said: “The JD PowerPanel will augment our existing sources of online panel engagement to provide more robust sample volumes and enhanced diagnostics for our research.”
uSamp CEO Matt Dusig (pictured) added: “We are extremely pleased to be working with JD Power and Associates to power their online panel. It’s hard to think of a better way to showcase the capabilities of our next-generation platform.”
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