NEWS12 October 2010

JD Power taps uSamp for online panel management

New business North America

US— Marketing information firm JD Power and Associates has signed up to use online sample supplier uSamp’s panel management system for a new panel, which is set to launch later this year.

The new JD PowerPanel, which is scheduled to launch in the fourth quarter, is being introduced to expand the firm’s existing survey-based customer satisfaction and product quality research by expanding the demographic and geographic range of its online respondents.

Respondents will be recruited through a mixture of popular websites and portals, the firm said.

Kevin Keegan, SVP of global research operations at JD Power, said: “The JD PowerPanel will augment our existing sources of online panel engagement to provide more robust sample volumes and enhanced diagnostics for our research.”

uSamp CEO Matt Dusig (pictured) added: “We are extremely pleased to be working with JD Power and Associates to power their online panel. It’s hard to think of a better way to showcase the capabilities of our next-generation platform.”