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NEWS18 April 2016

JCDecaux links with YouGov Profiles

Media News UK

UK – Outdoor media owner JCDecaux has established a partnership with YouGov to access its Profiles segmentation, which it is launching with a nationwide editorial across its digital screens.

JCDecaux is the first outdoor media owner to access YouGov Profiles. The 250,000 members, delivering brand, media, behaviour and attitudinal data, will be used to help plan outdoor campaigns. 

Going live today ( 18th April) for four weeks, a specially-created mobile and online game, Locate that Landmark will highlight the granular level of the data. Agencies, clients and the public will be invited to ‘play the game’ with a leader-board highlighting our knowledge of the country. 

Additionally, JCDecaux will partner with YouGov to add a series of questions to the Profiles’ panel, allowing JCDecaux and its clients to access the data for the first time via outdoor environments.  

@RESEARCH LIVE

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