NEWS26 August 2011
CANADA— Itracks, an online qualitative software provider, has developed an advertising and logo design feedback tool called Reality Check and added a social media research offering.
Reality Check involves a three-question survey followed by an online concept testing exercise, with topline findings delivered within five days.
On the social media side, Itracks said its new offering “interprets consumer-speak online” when they discuss brands, issues and trends.
The new services are led by VP of research and marketing Jim Longo (pictured).
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