iSky joins RFI Global
The acquisition will add to RFI Global’s survey intelligence with tactical mapping and performance benchmarking on how users experience digital financial and insurance services.
Mark Donohue, founder at iSky Research, will join RFI Global’s executive team and continue to lead the iSky business within RFI.
Matt Lawrence, chief executive at RFI Global, said: “The digital customer experience has become a key battleground for building loyalty and retaining customers.
“We looked for a partner that would provide in-depth understanding of digital delivery and are excited to welcome iSky into the RFI Global ecosystem.”
Donohue added that the deal would allow iSky to offer customers “market and competitive intelligence – spanning customer needs through to digital service delivery – so they can improve customer satisfaction, innovate with confidence and stay ahead of the market”.
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