IRI hires Abotorabi for regional insight role

The role has been created to meet the growing demands of local and regional manufacturing and retail clients to understand the impact on their business of FMCG, shopper and retail market trends.

Abotorabi (pictured) has previously worked as category & insights manager for Tangerine Confectionery and as an insight analyst at SSL International.

He will be based in the UK, and lead on all regional market insight programmes and support teams in Europe and South Africa, and work closely with his peers in the US and APAC.

He will report to IRI marketing director Europe and South Africa, Anne Lefranc. She said: “This is a really exciting development for IRI and is in response to brands and retailers demanding a deeper understanding of shopper and market trends to find growth opportunities in a difficult environment.”