IRI hires Abotorabi for regional insight role

UK – Data and tech consumer industries firm, IRI, has appointed Olly Abotorabi to the newly created role of senior regional insight manager.

/img/Olly Abotorabi_crop.jpeg

The role has been created to meet the growing demands of local and regional manufacturing and retail clients to understand the impact on their business of FMCG, shopper and retail market trends.

Abotorabi (pictured) has previously worked as category & insights manager for Tangerine Confectionery and as an insight analyst at SSL International.

He will be based in the UK, and lead on all regional market insight programmes and support teams in Europe and South Africa, and work closely with his peers in the US and APAC.

He will report to IRI marketing director Europe and South Africa, Anne Lefranc. She said: “This is a really exciting development for IRI and is in response to brands and retailers demanding a deeper understanding of shopper and market trends to find growth opportunities in a difficult environment.”

We hope you enjoyed this article.
Research Live is published by MRS.

The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.

Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.

For example, there's an archive of winning case studies from over a decade of MRS Awards.

Find out more about the benefits of joining MRS here.

0 Comments


Display name

Email

Join the discussion

Newsletter
Stay connected with the latest insights and trends...
Sign Up
Latest From MRS

Our latest training courses

Our new 2025 training programme is now launched as part of the development offered within the MRS Global Insight Academy

See all training

Specialist conferences

Our one-day conferences cover topics including CX and UX, Semiotics, B2B, Finance, AI and Leaders' Forums.

See all conferences

MRS reports on AI

MRS has published a three-part series on how generative AI is impacting the research sector, including synthetic respondents and challenges to adoption.

See the reports

Progress faster...
with MRS 
membership

Mentoring

CPD/recognition

Webinars

Codeline

Discounts