IRB launches healthcare panel

The panel will provide market researchers worldwide with access to doctors, nurses and health professionals across India’s healthcare sector.
Key features of the panel include multi-step authentication, including verification, data quality checks and regular engagement, and integration with India-specific instant payment gateways.
The panel will cover general practitioners and consulting physicians, as well as specialists such as oncologists and cardiologists, as well as dentists.
Shakti Kumar, chief executive at IRB, said: “The Indian healthcare market is vast but historically fragmented for researchers.
“With this launch, we aren’t just building a database; we are building a verified community. With local on-ground recruitment tactics and strict digital verification, we are giving our clients the confidence that they are speaking to real doctors with real influence.”
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