NEWS24 November 2021

IRB hires EU sales lead

Asia Pacific B2B Europe News People

INDIA – Business-to-business (B2B) research company Internet Research Bureau (IRB) has appointed Sarah Hillis as sales director for Europe.

Sarah Hillis

Hillis (pictured) will be based in IRB’s London offices and will join the company’s EU sales team.

Before joining IRB, Hillis was associate director for growth at C Space and has also previously held the position of senior sales director at Bilendi and spent more than 10 years in a variety of roles at Nielsen.

IRB is a global survey company specialising in online qualitative research and B2B panels. The company is headquartered in New Delhi, India, with offices in the UK and US.

Ashutosh Singh, president of IRB, said: “As we continue to grow and expand, we are very excited to be able to bring on someone of Sarah’s calibre, with her incredibly strong background.”