Ipsos/Synovate deal clears US anti-trust authorities
Ipsos ranks seventh and Synovate ninth on the most recent US agency league table, but together they’ll shoot into fourth place with a combined revenue of $615m based on 2010 figures. That’s a 6.7% share of the $9.25bn in revenue generated by the US’s 199 biggest research agencies last year.
Synovate’s current owners, the shareholders of media buying group Aegis, voted in favour of selling the business in mid-August at a price of £525m.

We hope you enjoyed this article.
Research Live is published by MRS.
The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.
Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.
For example, there's an archive of winning case studies from over a decade of MRS Awards.
Find out more about the benefits of joining MRS here.
0 Comments