NEWS27 April 2012

Ipsos Understanding Unltd names Asia Pacific boss

Asia Pacific People

THAILAND— Gordon Milne has been appointed head of the Ipsos Understanding Unltd (UU) qualitative research business in Asia Pacific.

Milne (pictured) was most recently the head of qualitative work in southeast Asia for Synovate, and was previously a partner at Firefly. He also had a spell working in Nielsen’s qual operations in Vietnam.

Jacquie Matthews, Ipsos UU’s global CEO, said: “Gordon brings a wealth of experience in qualitative and has lived and breathed the region.”

The firm has also added Cynthia Mile and Jaisy Desai to the regional qualitative team.