NEWS23 June 2010
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
NEWS23 June 2010
US— Ipsos OTX MediaCT has kicked off an annual study into the media habits of young families, involving 2,000 online kids aged six to 12 and their parents.
The study, LMX Family, is completed in two parts: a ‘(M)eDiary’ among children to capture past day activities, and an ‘Activities & Usage’ module involving kids and parents that adds device ownership, usage, and co-entertainment activities.
Donna Sabino, senior vice president of kids and family insights, said: “Understanding this demographic is critical for marketers and content creators as it provides a view of what the future of media and advertising will look like. Unlike adults who have had to adapt to this new media environment, kids have never known a world where content was not available 24/7, across a wide variety of technologies, wherever they are.”
Data will be available through the Harmoni data delivery platform developed by Infotools, which has struck up a partnership with Ipsos OTX MediaCT. The agreement encompasses outputs from other syndicated studies produced by the research agency.
Newsletter
Sign up for the latest news and opinion.
You will be asked to create an account which also gives you free access to premium Impact content.
OpenAI builds tool to pinpoint text written by AI https://t.co/4gg5R8rj8j #mrx #marketresearch
New research director at CMR https://t.co/YkHxyZqUbl #mrx #marketresearch
Research Defender makes promotions https://t.co/Dn9dEmHm5o #mrx #marketresearch
The world's leading job site for research and insight
University College London
Research Fellow (Surveys)
£38308–46155
Spalding Goobey Associates
Associate Director – Quantitative Research – High Quality Insight Consultancy
£50 – 60,000 + Bens
Resources Group
Research Manager – Consumer Tech-based Consumer Insights
£30,000–£38,000
Todays #CX #UX #MR conference opens with Sophie Dennis from @UKHSA and @Krupa_ITS from Insights that Shine on bridg… https://t.co/l447SAk7lr
The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON
0 Comments