Each Vantis Files report details a product’s market success score, its key market segment demographics and the media habits, online habits and search behaviour of likely customers.

Communications are also tested for messaging and buzz power scores and the reasons people will buy the advertised product.

The first wave of Vantis Files research covers products such as the iPad, Microsoft’s Xbox Kinect, Nokia N900 smartphones and the infamous Snuggie. Up next is Google TV, Nintendo’s 3DS and the Windows Phone 7 range of mobiles.

Randy Giusto (pictured), senior vice president of technology research, said: “We’re cutting across some of the hottest sub-segments to measure market and communications effectiveness, and measure buzz around forthcoming or newly launched products and services.”