NEWS20 May 2021
UK – Georgiana Brown, formerly research director of customer experience, qualitative, at Ipsos Mori, has joined the Department of Health and Social Care as insight lead at the NHS Test and Trace service.
Brown (pictured) joins the insight department at NHS Test and Trace following a secondment from Ipsos Mori.
As insight lead for voice of the customer and brand, she has established a brand perception tracker to monitor public awareness of services and messages, perceptions, attitudes and behaviour.
The programme collects feedback across the user journeys of Test, Trace and Isolate, to understand users’ experience of the service and where differences lie, for example, across regions and demographics, including ethnicity and disability.
The service uses insight to design improvements and encourage greater engagement and compliance.
Brown worked within customer experience at Ipsos Mori for over three years before going on secondment to NHS Test and Trace.
The world's leading job site for research and insight
Hasson Associates
Customer Success Manager
£35000–40000
Spalding Goobey Associates
Research Director – Automotive
£65–£95,000 + Bens
Hasson Associates
Research Manager Healthcare
£40000–45000
Featured company
-
Town/Country: London
Tel: +44 (0)20 7401 4000
We specialise in conducting research with teachers, parents, children and young people. Our insights help brands and organisations to understand the needs, interests and behaviours of these audiences. Our impact . . .
-
Town/Country: London
Tel: +44 (0)20 7490 7888
Kudos Research are leading providers of premium quality UK and International Telephone Data-Collection. Specialising in hard to reach B2B and Consumer audiences, we achieve excellent response rates and provide robust, actionable, verbatim-rich data. Methodologies include CATI, . . .
© Copyright 2023 Research Live
0 Comments