NEWS27 September 2017
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
NEWS27 September 2017
US – Ipsos Marketing has developed a new screening approach, Duel, which uses behavioural science and cognitive psychology to capture consumer reactions.
The company says Duel can test marketing claims, logos and pack images, with turnarounds within 24 hours.
It uses a gamified approach which can be used on mobile, or any other device, and has the option of clickable phrase exercises to understand word impact and text analytics.
Clients receive detailed diagnostics, including recommendations about which items to pursue, rework, or eliminate as well as which items have broad or niche potential.
Dr. Paul Crowe, senior vice-president, US, Ipsos Marketing, said: “Our new testing approach is very similar to a virtual duel — with items pitted against each other on-screen in a series of contests. Instead of using traditional scales, respondents see a series of images two at a time and quickly choose the one they prefer.
“Winning items go onto the next round until a final winner is chosen. We are not only able to understand consumers’ explicit System 2 preferences, but also their intuitive System 1 reactions by capturing the indirect measure of reaction time.”
Newsletter
Sign up for the latest news and opinion.
You will be asked to create an account which also gives you free access to premium Impact content.
In a new series exploring how research leaders manage work and life, Research Live hears from Guy Goodwin, chief ex… https://t.co/zuqLKnAyJ3
With the beginning of a new year, it is time to dust off the reading list. Marie Hense of @TolunaCorporate recommen… https://t.co/Nbb8PUbqtj
Ipsos India reshuffles marketing and operations teams https://t.co/hgscr5zKWv #mrx #marketresearch
The world's leading job site for research and insight
Resources Group
Associate Director – Top International Clients – Insight Consultancy
£50–60,000 + strong benefits
Resources Group
Senior Research Executive – Public Sector & Commercial clients – Strategic Consultancy
£30,000–£38,000 + excellent benefits
Resources Group
Data Analytics Innovator (Market Research) – International Digital Insights Consultancy
£45,000–12 month FTC
Featured company
Town/Country: London
Tel: +44 (0)20 7490 7888
Kudos Research are leading providers of premium quality UK and International Telephone Data-Collection. Specialising in hard to reach B2B and Consumer audiences, we achieve excellent response rates and provide robust, actionable, verbatim-rich data. Methodologies include CATI, . . .
Related Articles
It seems to be forgotten that we live & walk and need buildings that stimulate us at eye level. Why do we have to r… https://t.co/5PnQsP54oJ
The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON
0 Comments