Booth (pictured) has previously worked at Ernst & Young, PricewaterhouseCoopers and Deloitte. She has more than a decade of management and technology consultancy experience, with a focus on technology, media entertainment, telecommunications, retail and consumer products.

In this role, Booth will play a critical role in supporting clients with the design, activation, and embedding of CX programmes in their business

Pierre Le Manh, CEO North America of Ipsos, said: “Today’s highly competitive market demands a world-class approach to advising clients on the best ways to understand, measure, and manage their customer’s experiences. Michele’s vast experience in CX strategy, execution, and technology implementation will be a tremendous asset to our clients and Ipsos’ overall goal of delivering best-in-class services, insights, and research.”