NEWS4 August 2014
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US — Ipsos Loyalty has launched a new benchmark solution, Ipsos Loyalty Global Benchmarks.
Using data captured since 2004, the benchmarks track customer ratings on around 50 measures of customer engagement, across a number of sectors and countries.
The solution collects its benchmarks via Ipsos Loyalty Panels, with balancing on key demographics. The new offering aims to help clients measure the following metrics per sector per country:
More information can be found here.
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