Ipsos launches loyalty benchmarks solution

Using data captured since 2004, the benchmarks track customer ratings on around 50 measures of customer engagement, across a number of sectors and countries.

The solution collects its benchmarks via Ipsos Loyalty Panels, with balancing on key demographics. The new offering aims to help clients measure the following metrics per sector per country:

• Loyalty metrics: brand preference, likelihood to continue, share of past behaviour, recent behaviour
• Satisfaction: overall satisfaction
• Net Promoter Score: likelihood to recommend
• Loyalty drivers: quality, willingness to pay, price comparison
• Attitudes: relevance, differentiation, trust, affinity, familiarity popularity

More information can be found here.