Ipsos launches loyalty benchmarks solution
Using data captured since 2004, the benchmarks track customer ratings on around 50 measures of customer engagement, across a number of sectors and countries.
The solution collects its benchmarks via Ipsos Loyalty Panels, with balancing on key demographics. The new offering aims to help clients measure the following metrics per sector per country:
- Loyalty metrics: brand preference, likelihood to continue, share of past behaviour, recent behaviour
- Satisfaction: overall satisfaction
- Net Promoter Score: likelihood to recommend
- Loyalty drivers: quality, willingness to pay, price comparison
- Attitudes: relevance, differentiation, trust, affinity, familiarity popularity
More information can be found here.

We hope you enjoyed this article.
Research Live is published by MRS.
The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.
Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.
For example, there's an archive of winning case studies from over a decade of MRS Awards.
Find out more about the benefits of joining MRS here.
0 Comments