NEWS26 May 2016

Ipsos launches Insight Cloud

News UK

UK – Independent market research company Ipsos has released Insight Cloud, a socialised intelligence platform.

The cloud-based platform can curate insights from multiple sources to manage clients’ business requirements. It has been piloting with clients for the past year.

Jacquie Matthews, CEO of Ipsos UU, said: “In this era of data ubiquity, we need to deliver more than information for our clients. What they need is a source for inspiration. Our curation on the Insight Cloud is all about leveraging technology, and most importantly, the right people to make sense of this information and turn it into insight.”