NEWS27 January 2023

Ipsos India reshuffles marketing and operations teams

Asia Pacific News People

INDIA – Ipsos India has changed its leadership for its marketing communications and operations division, including promoting Pallavi Mathur Lal to senior director, content and communications.

Pallavi Mathur Lal

Mathur Lal (pictured) was previously senior director client organisation at Ipsos and has experience in qualitative research, social intelligence analytics and managing global client partnerships.

Madhurima Bhatia has moved from marketing and communications lead for Ipsos India to media engagement and partnerships, with the additional role of media engagement for the Asia-Pacific region, excluding Greater China.

Both will report directly to Amit Adarkar, chief executive at Ipsos India.

In its operations team, Ipsos India has also announced that Pratim Thakurta, Operations Director is retiring and will take up a new role of executive director, special projects.

Meghana Kelkar, quality assurance head at Ipsos India, will replace Thakurta as operations director, and both Kelkar and Thakurta will report to Raja Bunet, chief operations officer at Ipsos India.

Avijit Dasgupta takes up the national quality assurance role and Arivazhagan T will head south zone operations for Ipsos India and ISO compliances for operations.

Adarkar said: “Ipsos India has aggressive growth plans charted for the next three years, and these senior appointments in both marketing and operations will further elevate the status of Ipsos in India providing greater visibility and continue to transform our operations business.”