Ipsos names first India research MD

Malladi joined Ipsos in 2014 and during her time with the company has led the Brand Health Tracking (BHT) and Creative Excellence (CRE) businesses for Ipsos India.

Prior to Ipsos, she worked at businesses including Millward Brown, Etisalat Telecom and TNS.

Malladi’s role will include responsibility for driving audience measurement business strategy and setting up a media analytics hub in India to support the Asia-Pacific Economic Cooperation (Apec) region for Ipsos.

Amit Adarkar, chief executive, Ipsos India, said: “Audience measurement features among our key areas of focus and growth this fiscal and through 2025. We see a huge untapped potential across a range of sectors and clients, and Malladi is best suited to steer and leverage these opportunities.

“For a global brand like Ipsos, learnings from evolved markets and global experts come handy for local adaptation.”

Malladi’s promotion follows several changes in the Ipsos India leadership team earlier this year.