Ipsos hires former NYT insights director
Wong-Chi-Man (pictured) was previously director of global ad innovation and insights at the New York Times, and will be based in London.
In his new role, Wong-Chi-Man will report to Liz Landy, global head of audience measurement at Ipsos.
Ipsos has recently acquired big data audience measurement firm Fistnet and out-of-home advertising business MGE Data, and also launched its UK online audience measurement standard Ipsos Iris.
Landy said: “Dan is a proven marketer and business leader. His knowledge of audiences in the media industry will prove invaluable.”
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