Poole (pictured) was formerly global creative head at Kantar for 10 years, and his most recent role was associate vice-president of campaign measurement at Morning Consult.

In addition, Poole was at Millward Brown for around 20 years in a variety of leadership roles.

In his new role, Poole will be responsible for leading the creative development and assessment business for Ipsos’ Australian team, and will be based in Sydney, reporting to Ipsos Australia chief executive Simon Wake.

The job will focus on helping Ipsos’ clients navigate the advertising ecosystem, in particular using AI and platform-based tools to understand effectiveness and impact.

Wake said: “Daren’s appointment further strengthens the creative capacity of our Australian operations, allowing us to deliver better advertising outcomes for our Australian clients.

“Brands have always faced challenges around maximising creative effectiveness, and that is only getting harder. Daren’s appointment will ensure we continue to deliver world-leading solutions for our clients.”

Poole added: “I’m thrilled to be working once again with Australian companies, backed by the power of Ipsos’ leading creative excellence solutions.

“This is an opportunity to maximise our clients’ return on their advertising investment through the development of brilliant creative. I’m looking forward to bringing my expertise to the Ipsos Australian team.”