NEWS6 June 2019
US – Marketing strategy, research and analytics consultancy, GBH Insights, has appointed Rob Hernandez as senior vice-president.
Hernandez (pictured) was previously senior vice-president, sector lead CPG & financial services at Ipsos Understanding Unlimited. Prior to Ipsos, he was executive vice-president at GfK North America, where he led innovation and qualitative practices.
At GBH he will be responsible for leading cross-functional teams of customer insights and data analytics professionals, industry experts and leading academics to work with brands on their marketing and strategy. He will be based in its Chicago office.
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