NEWS1 December 2017
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
Insight & Strategy
Impact magazine is a quarterly publication for MRS members. You can access Impact content on this website.
NEWS1 December 2017
UK – Ipsos Healthcare has announced the launch of a severe asthma therapy monitor in the US.
The new syndicated study, which adds to Ipsos’ global therapy monitor portfolio, will combine patient data with the perceptions of doctors treating the condition.
The study will measure market share, key drivers for treatment choice and patients’ progression through the patient pathway.
Subscribers will be able to identify the opportunity for novel agents and which patients are more likely to be moved on to novel therapies, the attributes doctors rate as the most important in prescribing, and how specific products perform.
Ipsos plans to extend the monitor to other markets.
Dr Sabina Heinz, director of real world evidence in global diseases at Ipsos Healthcare said: “Ipsos’ therapy monitor will be there to monitor the uptake of new biologics in the [severe asthma] market. This will give our clients the real world evidence they need to ascertain the impact of their drugs, both on the market and on the patient population.”
Newsletter
Sign up for the latest news and opinion.
You will be asked to create an account which also gives you free access to premium Impact content.
Artificial intelligence has numerous benefits for marketing. Rachael Kotadia looks at how AI can help:… https://t.co/pzwQU09DhF
Streaming service subscriptions rise in Q1 2022 https://t.co/wC426xb4kt #mrx #marketresearch
Hypothesis nominates new CEO https://t.co/OSNvwqggyn #mrx #marketresearch
The world's leading job site for research and insight
University of the West of England
Market Research and Insight Manager
Grade G
Royal Academy of Engineering
Policy Advisor – Research and Innovation
£34,542 + excellent benefits
Spalding Goobey Associates
Research Manager – Ethnographer –Specialist Team within Renowned Research Agency
£38 to 44,000 + Bens
Featured company
Town/Country: London
Tel: +44 (0)20 7490 7888
Kudos Research are leading providers of premium quality UK and International Telephone Data-Collection. Specialising in hard to reach B2B and Consumer audiences, we achieve excellent response rates and provide robust, actionable, verbatim-rich data. Methodologies include CATI, . . .
Town/Country: Aylesbury
Tel: +44 (0)1296 632578
2Europe is an award-winning (Quirk's, RAR Awards), full-service market research agency which specialises in international B2B market research. We are recognised as one of the top market research agencies in the UK . . .
Related Articles
RT @John_Bizzell: Here are some FAQs from last year - all answers still apply, though the deadline is 4pm on Monday 4 July and the #MRSawar…
The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON
0 Comments