Scowcroft (pictured) has previously worked as a senior researcher at healthcare firm Sanofi, director of the quantitative practice at In-Sync and vice president at Lieberman Research Worldwide. At Ipsos Health he will be responsible for leading a team of researchers and overseeing product development.

He is joined at the firm by Susan Baxter, who spent four years at Procter & Gamble in a variety of healthcare-related roles, before stating her own management consulting firm, Outcomes.

Her role at Ipsos will be to provide client consultation and lead one of the research teams within the company.

Ipsos Health senior vice president Fred LaManna said: “David and Susan bring a combined three decades of marketing and research perspective to our team including extensive experience in both the client and consultancy settings. They will add tremendous value in terms of understanding business issues and using research to inform and shape strategic and tactical implementation”