NEWS12 October 2011

Ipsos completes Synovate acquisition

James Verrinder

Europe M&A

FRANCE— Ipsos has completed its £525m acquisition of Synovate, creating the third largest market research company in the world by turnover.

Didier Truchot, Ipsos’s co-president, said: “With Synovate, Ipsos strengthens its leadership position in its chosen areas of specialisation and enhances its intellectual and commercial offer to bring enriched and improved solutions to our clients.

“We are working quickly and jointly with the Synovate team and are delighted to welcome them within Ipsos. We are confident in our ability to achieve the objectives of the combination identified at the announcement of the transaction.”

Talks between the two companies started in June and the deal was agreed in late July.

James Verrinder

Europe M&A

@RESEARCH LIVE

1 Comment

michele scarborough

10 years ago

I am surprised by the merger that has taken place with my two favorite survey sites. I'm wondering if you still are looking for survey takers or is this a thing of the past. If the opportunities are still available I am interested in rejoining you. My old email address was m.scarborough@sbcglobal.net. my new address is ldyoper1@gmail.com. thank you for consideration in this matter.

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